The Financial Times 'Obama' by DDB

On the 27th March 2009, the newly inaugurated President Obama granted his first global interview as President to Lionel Barber, editor of the Financial Times.

During the interview, he told Barber: I read the Financial Times before other people read the Financial Times. Now it’s trendy and everybody carries around a Financial Times.

The press ad carries Obama’s quote, alongside an image of the President addressing a huge crowd of people.