Pepsi 'word play' by BBDO Toronto

Bright colours and inspiring words and phrases are used in the TV and outdoor ads to invoke a positive vibe and essentially 'joy'.

Words like 'smile', 'joy' and 'enjoy' are featured in the campaign, along with phrases like 'joy it forward', 'smile more' and 'lets go'.

The Pepsi logo is used as an adjoining letter flowing between the changing words and phrases.