Association France Alzheimer 'they won't remember' by Saatchi & Saatchi Paris

Elderly alzheimers sufferers are shown in common situations related to the disease. One woman is shown wandering the streets at night in her night clothes, a man is seen shouting at his grandchildren as he mistakes them for thieves and a woman goes to the toilet in the middle of a supermarket.

The strapline reads: "Fortunately. They won't remember."