IBM 'Wimbledon Seer' by Ogilvy

IBM and Ogilvy have teamed up to launch the Seer Android Beta, a mobile application which gives Wimbledon-fanatics an in-depth instruction manual with which to navigate around England’s famed tennis tournament.

The application, available on T-Mobile’s Google phone, works off the phone’s inbuilt GPS tracking system to locate the user’s position as well as to supply information about their surroundings.