Cannes attendance expected to be down by 40%

Be the first to comment

CANNES - Attendance at this year's Cannes International Advertising Festival, which starts today, is expected to be down by at least 40%.

The Financial Times reports that organisers are expecting a steep decline, although there has been a last-minute rush of delegates signing up.

Last week, Campaign reported that entries to the festival were down by almost 20% on 2008, with 22,652 entries received from 86 countries for this year's event, compared with 28,284 last year.

Some agencies in the UK are not sending any delegates, including Bartle Bogle Hegarty and TBWA\London, the FT reports.

Others are cutting back on lavish hospitality -- swapping parties on yachts for more serious seminars.

More on Brand Republic

Read Gordon's Republic blog post - Why Cannes and TV advertising doesn't matter anymore

For the latest news on judging from Cannes visit Campaign.

TMW's Daren Kay blogs on judging the DM lions

 

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending

Just published