Diet Coke 'Ugly Betty sponsorship idents' by Mother London

Diet Coke is promoting its sponsorship of Channel 4’s new series of Ugly Betty with a set of idents featuring a quirky puppet called Eleanor.

The idents will span Channel 4, E4 and the on-demand service 4OD. Diet Coke branding will also run on Channel 4’s dedicated Ugly Betty website, directing traffic to its microsite cokezone.co.uk.

Video 1: sale stampede

Video 2: smoking mark

Video 3: dress

Video 4: scarf

Video 5: vending machine

Video 6: mannequin