SectorFood and drink, Soft drinks, Media / entertainment and Television
Diet Coke is promoting its sponsorship of Channel 4’s new series of Ugly Betty with a set of idents featuring a quirky puppet called Eleanor.
The idents will span Channel 4, E4 and the on-demand service 4OD. Diet Coke branding will also run on Channel 4’s dedicated Ugly Betty website, directing traffic to its microsite cokezone.co.uk.
Video 1: sale stampede
Video 2: smoking mark
Video 3: dress
Video 4: scarf
Video 5: vending machine
Video 6: mannequin