EA Games appoints Agency Republic to launch ad task
By Kate Nettleton, campaignlive.co.uk, Thursday, 25 June 2009 06:00AM
LONDON - EA Games has appointed Agency Republic to handle the global through-the-line advertising for the launch of its new first-person shooter computer game, Battlefield Bad Company 2.
The agency scooped the business after a pitch against two undisclosed agencies.
Wieden & Kennedy Amsterdam, which has previously produced a number of campaigns for EA, was not involved in the pitch.
As well as producing digital advertising for the game, the agency has also been briefed to produce a TV campaign that will launch in the run-up to its release early next year.
Agency Republic has produced digital advertising for a number of computer games in the past, including Sony Computer Entertainment's Killzone 2, which scooped a silver at this year's Cannes. The appointment comes in the same week that Agency Republic won the digital advertising account for Premier Foods' Hovis after a final pitch against Work Club.
Agency Republic will handle all of Hovis' digital communications. The brand had previously worked with digital agencies on a project-by-project basis, including the Manchester-based Code.
This article was first published on campaignlive.co.uk
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