Air New Zealand cabin crew appears nude in TV campaign

Be the first to comment
Air New Zealand
Air New Zealand

LONDON - Air New Zealand has launched an ad campaign in its home market showing its staff in the nude, wearing only body paint to resemble their regular uniforms.

A 45-second TV ad, complemented by a longer three-and-a-half minute viral entitled ‘Bare essentials of safety', shows nude cabin crew giving safety advice before a flight. The film has so far attracted over two million hits on YouTube.

Earlier this year, the airline's chief executive Rob Fyfe wore only body paint to promote its ‘Nothing to hide' campaign, emphasising the brand's low-priced fares.

In April last year, Air New Zealand hired Albion to its £2m creative account after a four-way pitch against Adam & Eve, Publicis and Farm.


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published