Air New Zealand cabin crew appears nude in TV campaign

LONDON - Air New Zealand has launched an ad campaign in its home market showing its staff in the nude, wearing only body paint to resemble their regular uniforms.

Air New Zealand
Air New Zealand

A 45-second TV ad, complemented by a longer three-and-a-half minute viral entitled ‘Bare essentials of safety', shows nude cabin crew giving safety advice before a flight. The film has so far attracted over two million hits on YouTube.

Earlier this year, the airline's chief executive Rob Fyfe wore only body paint to promote its ‘Nothing to hide' campaign, emphasising the brand's low-priced fares.

In April last year, Air New Zealand hired Albion to its £2m creative account after a four-way pitch against Adam & Eve, Publicis and Farm.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published