Agency: Fallon London
By Claire Billings, campaignlive.co.uk, Wednesday, 08 July 2009 04:15PM
The agency, which won the business without a pitch, has been briefed to develop a campaign that will run across press, experiential and online with the aim of raising the profile of the event.
The activity will promote the contest between the Chicago Bulls and the Utah Jazz, which will take place on 6 October.
The game is part of the tournament’s pre-season tour and it is the third consecutive year that The O2 has hosted a game.
This article was first published on campaignlive.co.uk