NBA hires Elvis to promote basketball in Europe

By Claire Billings,, Wednesday, 08 July 2009 04:15PM

LONDON - The National Basketball Association has hired the direct marketing agency Elvis to develop a marketing communications strategy to promote the NBA Europe Live 2009 game that is to be held in London at The O2 arena.

O2... game venue

O2... game venue

The agency, which won the business without a pitch, has been briefed to develop a campaign that will run across press, experiential and online with the aim of raising the profile of the event.

The activity will promote the contest between the Chicago Bulls and the Utah Jazz, which will take place on 6 October.

The game is part of the tournament’s pre-season tour and it is the third consecutive year that The O2 has hosted a game.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs