Married dating website banned from advertising on London cabs

LONDON - The UK Public Carriage Office, which regulates advertising on vehicles across the UK, has banned married dating website from advertising on taxi cabs in London.

The site, which is a dating service for men and women who are married, was planning a large London-wide campaign on taxis, but the PCO deemed the ad "unsuitable". planned to use the tag line: "If you're happy in your marriage, tell your spouse. If you're not, tell someone else's."

Sara Hartley, spokeswoman, said: "We know there are still thousands of men and women out there who would benefit from our services.

"However, many advertisers have banned our adverts, as they are normally classed as 'adult'.

"The site itself does not carry any mature content, but because of the nature of service, we are often banned from advertising in public areas."

A Toronto-based extra-marital site called commissioned several billboards in the US last year that featured its slogan "Life's too short, have an affair".

The billboards were attacked by moral and religious groups and some were taken down under pressure. Ashley Madison also launched a TV ad at the time. has 330,000 members in the UK and has plans to expand internationally.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published