General Motors executives aim to connect with consumers via 'Tell Fritz' website

LONDON - General Motors has emerged from bankruptcy protection in the US with a vow to position itself as a more transparent business.

GM
GM

The ‘New GM' will focus on four brands - Chevrolet, GMC, Cadillac and Buick - and the overall range will be reduced to just 34 US nameplates by 2010.

Chief executive Fritz Henderson said the manufacturer is rolling out a new website, ‘Tell Fritz', where GM customers can share ideas and concerns directly with senior management. Henderson promises to personally respond to the communications every day, as well as continuing ongoing web and Twitter chats.

‘Today we launch the new General Motors, and our promise is simple.  We will be profitable, we will repay our loans as soon as possible, and our cars and trucks will be among the best in the world,' said Henderson. ‘We recognise that we've been given a rare second chance at GM, and we are very grateful for that. And we appreciate the fact that we now have the tools to get the job done.'

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published