Virgin Holidays appoints marketing optimisation company

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LONDON - Virgin Holidays has appointed marketing optimisation company Coremetrics to drive online conversions and bookings and increase average transaction values, following a pitch.

Coremetrics Analytics will provide Virgin Holidays with data on online customer behaviour, website performance and marketing effectiveness, enabling the transatlantic tour operator to continually monitor and adapt its digital campaigns.

Virgin Holidays will be supplied with insight into online customer behaviour to inform and personalise its online marketing campaigns and website.

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