Virgin Holidays appoints marketing optimisation company

LONDON - Virgin Holidays has appointed marketing optimisation company Coremetrics to drive online conversions and bookings and increase average transaction values, following a pitch.

Coremetrics Analytics will provide Virgin Holidays with data on online customer behaviour, website performance and marketing effectiveness, enabling the transatlantic tour operator to continually monitor and adapt its digital campaigns.

Virgin Holidays will be supplied with insight into online customer behaviour to inform and personalise its online marketing campaigns and website.

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BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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