VW 'lamp post' by BMP

The film features workman wrapping cladding around a lamp-post to cushion passers-by distracted by a poster advertising the VW Polo’s low price.

The commercial not only won plaudits from the industry and consumers but also increased VW’s market share.

This ad was taken from the Arrows Archive. The archive, administered by the History of Advertising Trust, is composed of all ads nominated for the British Television Advertising Awards since 1977.