Grolsch 'walk the line' by Marvellous

Campaign Work, Friday, 17 July 2009 11:59AM

Digital agency Marvellous has created a new iPhone application for Grolsch aimed at promoting responsible drinking.

The application uses the iPhone’s accelerometer to demonstrate if the person holding the phone can walk in a straight line.

The  tongue-in-cheek approach was devised by Marvellous’ Amsterdam office for the  Dutch brewing giant.
 
While not an actual alcohol test, the app aims to encourage festival-goers to think about their alcohol consumption in a fun way.
 
Grolsch is backing the launch with a field marketing campaign at major music festivals in the Netherlands  during the summer. 

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs