Diary: On the QT ..

campaignlive.co.uk, Friday, 10 July 2009 12:00AM

As if agencies weren't under enough pressure to produce knockout creative work, Turkish Airlines is upping the challenge even higher for those contesting its digital account.

Agencies have been told the brief is hidden somewhere on the internet and that they must track it down if they want to pitch ...

And what price a creative idea? Not much, it would seem. The US agency Modernista! auctioned 12 beer commercial scripts on eBay. The winning bid? Erm ... $45 ...

You can't keep an old song and dance man down. Malcolm Green, now Naked's creative chief but once synonymous with DLKW's mini-musical spots for the Halifax, has devised and choreographed the "Rickyroo" dance for the first single by the Barmy Army, the England cricket supporters' club ...

It looks like being quite a celebration when former Collett Dickenson Pearce staffers gather to mark the impending disappearance of one of the most famous UK agencies of all time and its relaunch as Dentsu London. The former CDP executive, John Stuart, has already tracked down more than 300 ex-employees and expects more. He's contactable on john@wherearethey.org.uk ...

It seems the advertising students at West Herts College are making a habit of the "flash mob" approach to cracking a creative brief. Last month, Diary reported on how they shamed Sony BMG into action after the company failed to give them any feedback on the 150 TV scripts they produced. Now the students have come to the aid of one of their former number who is working as an in-house creative at London Zoo. Their new brief? To boost visitor numbers to the zoo's giraffe house ...

The heatwave has provoked a battle of the sexes at Five. So intense is it that the broadcaster has had to glass over the controls of its air-conditioning system. Lightly dressed women keep turning it down, while the blokes prefer fridge-like temperatures.

This article was first published on campaignlive.co.uk


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