Orange 'RockCorps' by Fallon

The campaign, called 'stand up and be counted', will run to coincide with the Orange RockCorps gigs held in Manchester and London in July and September, which have been arranged as a reward for all the volunteers.

Set against a regenerating urban backdrop in order to highlight how the volunteers have helped transform their surroundings, the TV ad shows a diverse cast of 268 16-24 year old volunteers, morphing into each other in an effect similar to a flick-book.

The campaign is supported via a partnership with Sony Ericsson and Channel 4, which will broadcast the volunteer work and the UK reward gigs on its T4 show.