deal with VideoJug provides 'how to' videos

LONDON - Yell, the online business directory from Yellow Pages, has launched an online video channel featuring consumer guides following a deal with VideoJug.

Thousands of videos will be added to in the next few weeks giving users detailed information on topics ranging from ‘How to buy a used car', to ‘How to harvest radishes in your garden' and ‘How to make your hair grow'.

Videos will be linked to's search engine which means videos directly relevant to users are delivered alongside their search results. A user searching for a plumber, for instance, would see video guides about plumbing.

The development follows the recent relaunch of's head of content, Nick Haworth, joined from the broadcaster ITV to lead the development of the website's content.


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