• NewImage800.jpg

    NewImage800.jpg

of

The campaign plays on the Darwinian notion of 'the survival of the fittest' and centres on the dynamics and food chain within the animal kingdom.

Lions, monkeys, crocodiles and parrots are crafted out of strawberries, melon, courgettes, carrots, cucumbers and so on in this colourful, organic representation.

A picture of the Magimix blender is shown at the bottom of the ad with the strapline: Only the strong survive as it is clear that the grocery-inspired creatures are set for an untimely end by being whizzed into soup and smoothies.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs