Toshiba 'hands' by Grey London

Campaign Work, Thursday, 23 July 2009 06:10AM

LONDON - Toshiba is promoting the launch of its mini notebook with an online ad that features fingers with smiley faces painted on them, being happy about using its keyboard and features.

The ad, directed and produced by Th1ng for Toshiba's ad agency Grey London, shows a hand using the keyboard, while one-by-one its fingers appear with smiley faces dancing in front of the screen.

Text appears across the screen explaining that the notebook has up to nine hours battery life for busy fingers, a full sized keyboard for happy fingers and hard drive protection for clumsy fingers

This article was first published on Campaign Work


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