The Marketing Store lands Cheestrings account

campaignlive.co.uk, Thursday, 23 July 2009 06:00AM

LONDON - Kerry Foods has appointed The Marketing Store to its direct marketing account for Cheestrings after a pitch against undisclosed agencies. There was no incumbent.

Cheestringsā€¦Marketing Store win

Cheestringsā€¦Marketing Store win

The Marketing Store has been briefed to create a below-the-line strategy to support the brand's advertising activity, using on-pack, in store and experiential channels.

Cheestrings has focused on its above-the-line activity in recent years. It moved its £5 million ad account into Fallon in May last year from Quiet Storm after a pitch through the AAR.

Fallon's most recent work for the brand featured a mysterious man called Mr Strings, who hung around playgrounds and beaches leaving notes containing the message: "A glass of milk in every one." It also created a digital campaign to support the activity.

In September, Kerry Foods consolidated its £13 million UK media planning and buying account into Vizeum.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs