Greggs to open petrol station forecourt chain

Be the first to comment
Greggs
Greggs

LONDON - Bakery chain Greggs is to open a series of stores on petrol forecourts, as it looks to extend its presence away from the high street.

Greggs has signed a deal with Euro Garages, which owns 76 forecourts across the UK. The first Greggs forecourt store will open at a newly-developed site in Bury. Greggs has previously opened stores in industrial estates and retail parks.

In April, Greggs launched an above-the-line campaign focusing on quality. The ads, featuring comedian Paddy McGuinness and his pet dog Scamp, were created by Propaganda.

Earlier this year, the brand trialed a new upmarket store format selling higher-quality products and including perch seating for customers.

 

Tags

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published