Greggs to open petrol station forecourt chain

LONDON - Bakery chain Greggs is to open a series of stores on petrol forecourts, as it looks to extend its presence away from the high street.

Greggs
Greggs

Greggs has signed a deal with Euro Garages, which owns 76 forecourts across the UK. The first Greggs forecourt store will open at a newly-developed site in Bury. Greggs has previously opened stores in industrial estates and retail parks.

In April, Greggs launched an above-the-line campaign focusing on quality. The ads, featuring comedian Paddy McGuinness and his pet dog Scamp, were created by Propaganda.

Earlier this year, the brand trialed a new upmarket store format selling higher-quality products and including perch seating for customers.

 

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published