AgencyWieden & Kennedy Portland
SectorFMCG and Cosmetics / toiletries
The videos, posted on youtube, dailymotion.com, break.com, vimeo.com and veoh.com, feature instances where Old Spice is used to improve the wearers chances of being successful in his endeavours.
The videos drive users to the Old Spice website where they are invited to create and post their own Old Spice swagger commercial to be in with a chance of winning $10,000.
Video 1: arm wrestler
Video 2: karate
Video 3: arm varm
Video 4: chainsaw