Old Spice 'swaggerize your wallet' by Wieden + Kennedy Portland

The videos, posted on youtube, dailymotion.com, break.com, vimeo.com and veoh.com, feature instances where Old Spice is used to improve the wearers chances of being successful in his endeavours.

The videos drive users to the Old Spice website where they are invited to create and post their own Old Spice swagger commercial to be in with a chance of winning $10,000.

Video 1: arm wrestler

Video 2: karate

Video 3: arm varm

Video 4: chainsaw