The Football Association 'whatever your level' by Dare

Whereas Ritchie's hero was plucked from obscurity to appear for Arsenal and Holland, the new ad's hero continues playing on Hackney Marshes in London.

The title of the ad - "whatever the level" is also a take-off of the Nike ad's title, "take it to the next level".

Dare produced the viral for the FA to encourage involvement with grassroots football.