Stella Artois 'recyclage de luxe' by Mother London

Mother has created the print campaign to run alongside an on-pack promotion aimed at cementing Stella Artois as an eco-friendly brand, which uses 75% recycled glass in its bottles.

Stella's on-pack promotion urges consumers to do their bit for the planet, with every 18 x 284ml pack purchased resulting in a tree being planted by Stella Artois.