Deutch forced off Budweiser roster by rival MillerCoors
campaignlive.co.uk, Friday, 07 August 2009 10:45AM
LONDON - Interpublic agency Deutsch has been forced to stop working for the Anheuser-Busch owned beer Budweiser, after rival brewing giant MillerCoors, also an IPG client, voiced grievances over an ad.
According to a report in AdAge, MillerCoors became annoyed by the client conflict after learning that Deutsch was producing ads that attacked the authenticity of its brands.
The ads for Budweiser have not been aired but are believed to highlight the fact that Coors and Miller share the same brewery.
MillerCoors, which was formed from Canada’s Molson Coors and South African-based brewer SAB Miller, uses the IPG agency DraftFCB to handle its media planning and creative advertising for Coors and Miller.
The news coincides with controversy surrounding the UK pitch for Budweiser’s advertising account. Pitching agencies were asked to sign away the intellectual property rights to their pitch ideas.
Both the incumbent Fallon and TBWA London pulled out of the contest.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Account Manager - Excellent London Agency - to £32k Fill Recruitment Ltd to £32k, West London
- Mid Weight UX Designer Daniel Marks London 40k, Central London
- Senior UX Architect Daniel Marks London 65k, Central London
- ACCOUNT MANAGER - Consumer Brands! Royds Raphael £35k-£40k / £150-£220+ day rate depending on experience, Central London