The Week: Advertising news - MCBD hunts new Oxo family

Miles Calcraft Briginshaw Duffy has kicked off a search for a new Oxo family, ten years after Linda Bellingham and her famous family last graced the nation's TV screens.

The agency has devised a campaign to seek out a family to represent the Oxo brand through an X Factor-style competition called "The Oxo Factor". Based around the website www.oxofactor.com, the competition requires families to make their own Oxo ad using a predetermined script.

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Look out for the invisibles and introverts in your agency
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1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

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