The World: New York - The Kaplan Thaler Group wins Wendy's business

campaignlive.co.uk, Friday, 07 August 2009 12:00AM

Wendy's, the US restaurant chain, has appointed The Kaplan Thaler Group to its advertising account, after a pitch against Bartle Bogle Hegarty, Venables, Bell & Partners, The Martin Agency and Kirshenbaum Bond & Partners, the incumbent on the account.

Wendy's launched its review of the business in May, having worked with Kirshenbaum Bond & Partners for just under two years.

The brand spent $275 million on advertising last year, with the most recent campaign featuring the strapline: "It's waaaay better than fast food."

Wendy's is also reviewing its media buying and public relations accounts in the US.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs