The Week: The best of campaignlive.co.uk
campaignlive.co.uk, Friday, 31 July 2009 12:00AM
"Another COI campaign that will probably fail because it starts in the wrong place.
The pitchlist contains typical TV-driven agencies and we all know that that's a waste of public money as it doesn't change anything. They'd be far better working with a digital agency more in tune with young people." - Darian Watts on COI's under-age drinking advertising account review
"I thought it was good. I can imagine my three children would watch it, it would catch their attention, and they'd probably ask me if they could have Fruit Shoots." - Joanna, 40, tells Public View what she thinks of the latest Robinsons ad from Bartle Bogle Hegarty
"Did you know that Rafael Nadal plays with bald balls? You do now. And so does the entire audience at this year's Singapore IAS Conference. Because that was just one example which the great Adam Morgan gave of how people use restrictions to improve their creativity. You see, the conference was called 'Creativity on a budget' and, frankly, I can't think of a better title." - Steve Henry, a creative's blog
"I love this campaign. But it's not doing well. 10,000 views for the positive endings. People are mainly watching it to see the bit where the geezer gets stabbed." - Richard Glendenning on the Met Police's new anti-knife crime campaign by Abbott Mead Vickers BBDO.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Mid Weight PM needed for Liverpool Street agency £32k Digital Gurus £32000 - £34000 per annum, London
- Brand Manager - Sports Direct Magazine Haymarket Media Group £26k - £28k, Teddington, Middlesex
- Junior Project Manager Gemini Search £28000.00 - £32000.00 per annum, City of London
- Business Development Manager - Augmented #AR Reality Digital Gurus £30000 - £45000 per annum + OTE Commission & Package, England