The campaign features the story of three people who have each made life decisions based upon inspiring films.
The first film 'dudeism' features a man who become an evangelist for a religion based upon the philosophies of The Big Lebowski character 'the dude'.
Another spot sees a young magician, who has decided at a young age that his future is in magic thanks to the film Charlie and the Chocolate Factory.
Rocky is the inspiration of another character in the campaign, who decided to become a weightlifter after watching the classic boxing movie.
VIDEO 1: Dudeism
VIDEO 2: Rocky
VIDEO 3: Willy Wonka