Marlboro to unveil first new cigarette brand in two years

LONDON - Cigarette brand Marlboro is set to launch a new brand in the UK.

It is the first NPD launch for Philip Morris Ltd since 2007, when it announced Marlboro Silver.

Marlboro's product portfolio includes Marlboro Red, Marlboro Gold, previously called Marlboro Lights, and Marlboro Menthol.

A trial of the product in Russia came in packs styled like cigarette lighters, with an opening at the side.  

 

 

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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