Karmarama and Kitcatt Nohr pick up Age Concern and Help the Aged integrated account
By Matt Williams, campaignlive.co.uk, Tuesday, 18 August 2009 08:30AM
LONDON - Age Concern and Help the Aged, the newly merged charity dedicated to improving the lives of older people, has appointed Karmarama and Kitcatt Nohr Alexander Shaw to its integrated advertising account.
The agencies won the business after a pitch against Elvis, and will now work together to help raise the profile of the newly formed organisation and highlight the benefits that the merger will bring.
Work will incorporate both above-the-line and below-the-line campaigns, and will also include the development of ongoing supporter acquisition and retention activity.
The merger between Age Concern and Help the Aged means that the new charity now has a combined annual gross income of more than £150 million, making it one of the largest charities in the UK.
The organisation currently has more than 500 shops, and gives information and advice to more than five million old people across the country.
Nicola Mendelsohn, the chairman of Karmarama, said: "The merged organisation has a truly exciting mission, which will build on the rich heritage of the two previous organisations. As such, we are absolutely thrilled to be working with such a fantastic and high-profile client with such ambition and ideas."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Client Account Manager Content is King c. £25k per annum dependent on experience, SW1
- Shopper Marketing Manager Ball & Hoolahan £45,000 + CA + benefits, South East
- Senior Brand Manager - Drinks Ball & Hoolahan £48,000 + CA + benefits, South East
- Marketing Manager Ball & Hoolahan £60,000 + CA + benefits, London
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%