VisitEngland promotes English-themed perfume at Ashes Test matches

LONDON - Tourism body VisitEngland is promoting an English-themed fragrance as part of its continuing 'Enjoy Every Minute; Enjoy England' campaign.

By George!
By George!

The perfume, named By George!, includes a number of quintessentially English smells, including camomile tea, a seaside garden, freshly-cut grass and even subtle ‘exhaust fumes of lawnmower petrol'.

‘We have explored the power of smell because of its heavy emotional weighting and its unique ability to evoke positive memories,' said VisitEngland head of marketing Amanda Smyth.

‘We hope the scent will encourage people to literally wake up and smell the roses and take the time to rediscover all of our wonderful regions and attractions in England this summer'

By George! has been promoted at Ashes Test matches between England and Australia this summer.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published