Agencies line up for Bacardi UK digital task

By Matt Williams,, Friday, 28 August 2009 12:07AM

Bacardi, the global spirits company, is looking for an agency to handle a portion of its UK digital account.

Bacardi…appointment expected in the next month

Bacardi…appointment expected in the next month

The brand has approached a selection of roster and non-roster agencies about the possibility of handling the digital element of its upcoming end-of-year advertising campaign, due to break before Christmas.

An initial round of pitches has already taken place, with an appointment expected in the next month.

Bacardi currently works with a number of digital agencies on a project-by-project basis, including Saint, Glue and 23red. Its above-the-line work in the UK is handled by Rainey Kelly Campbell Roalfe/Y&R.

23red recently launched a digital campaign starring the ex-Formula One star Michael Schumacher. The viral ads, which support Bacardi's "champions drink responsibly" campaign, show how alcohol can affect a person's driving.

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