campaignlive.co.uk, Thursday, 27 August 2009 12:06AM
The company has approached a number of undisclosed agencies about the business, as part of a big marketing push to improve awareness of Grant's.
There is no incumbent on the Grant's advertising account. At present, all of its marketing communication is handled in-house. The brand's media planning and buying account is looked after by John Ayling & Associates.
The Grant's whisky brand, which is two years away from celebrating its 125th birthday, is produced by the William Grant & Sons distillers, which is also responsible for producing Glenfiddich, Balvenie single malt whisky and Sailor Jerry rum.
News of the pitch comes two months after Stella David, the ex-chief marketing officer of Bacardi, joined William Grant & Sons as its chief executive.
This article was first published on campaignlive.co.uk