Guinness 'surfer' by Abbott Mead Vickers BBDO

It cost the brewer a small fortune to make but its impact was astonishing and many people still rate it the greatest ad of all time.

Using state-of-the-art technology, it was a true jaw-dropper in which crashing waves turn into stampeding horses that appear to be racing a group of surfers to the beach.

The ad was the result of nine days spent shooting surfers in Hawaii and a further three filming horses in a studio.

The spot boasted the same digital technology as that used for the movie Titanic and continued the theme of all good things come to those who wait with the surfers waiting for the ultimate wave just as Guinness drinkers wait for their pint to settle.

This ad was kindly donated by the Arrows Archive, which contains all TV ads nominated for the BTAA Awards since 1977. The archive is maintained by the History of Advertising Trust.