The Week: Media Reviews - Havas Media wins Axa task

campaignlive.co.uk, Friday, 21 August 2009 12:00AM

Axa has awarded its consolidated £37 million UK media planning and buying account to Havas Media.

Media planning and buying for all of Axa's financial services brands will be divided among Havas Media agencies, following a pitch against the incumbent on the Axa brand media account, Mindshare. The Havas agency MPG will handle the media planning and buying for the Axa brand, while its sister agency Arena BLM will work on the media account for Axa's Swiftcover brand, which had previously been handled by Initiative.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs