Sara Lee UK appoints Unilever veteran Jonathan Moore as interim marketing director

LONDON - Sara Lee Household & Body Care UK has hired Unilever global category vice-president Jonathan Moore as its interim-marketing director, ahead of a possible sale of the company.

Radox TV commercial
Radox TV commercial

Moore has been awarded only a short-term, six-month contract due to the UK business' uncertain future, according to a spokeswoman for Sara Lee Household & Body Care UK.

Earlier this year, the US-based parent company, Sara Lee, announced plans to sell the UK division. Moore's former employer of 18 years, Unilever, is one of several potential buyers.

Moore will report to Nick van Holstein, UK president, Sara Lee Household and Body Care UK, and replaces Margaret Jobling, another former Unilever marketer, who moves to Cadbury as marketing director for the Dairy Milk brand later this month.

At Unilever, Moore was responsible for brands including Dove haircare and Surf and Radiant laundry products.

Sara Lee Household & Body Care UK owns brands including personal care range Sanex, the Radox bathing line, haircare brand Brylcreem and air-freshener Ambi Pur.

This year, the division has run several multimillion-pound marketing campaigns, including a £4.5m push for Radox.

It also announced it was bringing back the iconic 'Brylcreem Boy' to front campaigns for the brand.

 

 

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published