The Week: Media News - Sector's confidence returns, Friday, 28 August 2009 12:00AM

Optimism is returning to technology, media and telecommunications companies, as nearly 30 per cent said they were slightly or more confident about the sector's economic prospects during the next quarter.

Research from the accountancy firm BDO Stoy Hayward also found that companies are using a range of measures to survive the downturn, including laying off staff, renegotiating with suppliers, reducing research and development budgets and closing non-productive divisions.

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