The Week: DM Reviews - Sony appoints agencies

campaignlive.co.uk, Friday, 28 August 2009 12:00AM

Sony has handed the retail marketing account for its consumer electronics division to HS&P and Live & Breathe.

The agencies won the business following a pitch against three other shops, including Iris, the incumbent on the account. The process was handled by Oystercatchers and comes four months after Sony appointed HS&P to handle a CRM brief for its retail division.

This article was first published on campaignlive.co.uk

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