Subway launches new creative brand campaign

LONDON - Subway has today announced a new creative direction for the brand, to be launched later this month.

The new strategy, jointly created by Momentum and McCann Erickson, promotes the chain's customisable products using fresh ingredients and makes the claim that there is a perfect Sub for any occasion.

 

The campaign comprises of TV, outdoor advertising and a whole suite of in-store POP materials in addition to PR and the objective is to drive footfall in stores across the UK and Ireland.

 

The retail work, created by Momentum, includes two promotions; ‘Steak & Pepper Cheese' and ‘Sub of the Day'; new staff uniforms; and point of sale collateral.

 

The TV ads, created by McCann Erickson London, include two 30- second and three 10-second TV spots, and an outdoor campaign including bus shelters, billboards and telephone kiosk wraps.  The work will roll out across the remainder of the year.

 

 

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published