The campaign aims to show that while the recession may be on the way out, people are becoming more committed to living within their means.

The four TV spots feature Davo, a character who flaunts his unique methods of saving money. Rather than being ashamed of having to cut corners, the campaign’s message is ‘it’s alright to be tight’.

The campaign will launch across television, print, online and in-store retail.

Video 1: supermarket

Video 2: floss

Video 3: funeral

Video 4: flowers

This article was first published on Campaign Work

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