The Met Police hunts digital agency to target the young
By Matt Williams, campaignlive.co.uk, Thursday, 10 September 2009 12:07AM
The Metropolitan Police Service is looking for an agency to handle a digital communications project.
The successful agency will be responsible for developing a website that aims to educate young people about the work undertaken by the Metropolitan Police Service across the 32 London boroughs.
The move will not affect the Metropolitan Police's relationship with its advertising agency, Abbott Mead Vickers BBDO. AMV won the £2.5 million above-the-line account in January, following a statutory review that also included the incumbent, Miles Calcraft Briginshaw Duffy, and Golley Slater.
Since its appointment, AMV has created a powerful online campaign that aimed to highlight to young people the harsh consequences of knife crime.
The YouTube-based interactive campaign comprised a series of realistic stories shot from a youth's point of view. Each story gave users the chance to choose from a number of different endings, with the consequences of their choices being shown to the viewer.
The Metropolitan Police employs more than 30,000 police officers, making it the largest police force in the country.
The 180-year-old organisation recently appointed Sir Paul Stephenson as its new commissioner.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Senior Affiliate & Aggregator Executive Ultimate Asset £22000 - £26000 per annum, London
- Technical SEO Account Manager - Client-Side Ultimate Asset £25000 - £32000 per annum, London
- Junior Account Manager - Delivering to the media sector Ultimate Asset £20000 - £26000 per annum + Amazing Benefits, London
- Branding Designer Blue Skies Marketing Recruitment £23000 - £30000 per annum, Birmingham
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity