Everyone who worked on the film, called ‘Born to Run’, provided their time and services pro-bono.

The piece was filmed in deprived areas of Durban and Capetown, South Africa where the production team met with parents, community leaders, headmasters and teachers who were happy to help in any way they could.

Each community received a fee towards their participation in the film, which was distributed amongst the families.

The film will be rolled out across cinema, TV and Online video. The campaign starts this weekend.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs