Everyone who worked on the film, called ‘Born to Run’, provided their time and services pro-bono.

The piece was filmed in deprived areas of Durban and Capetown, South Africa where the production team met with parents, community leaders, headmasters and teachers who were happy to help in any way they could.

Each community received a fee towards their participation in the film, which was distributed amongst the families.

The film will be rolled out across cinema, TV and Online video. The campaign starts this weekend.

This article was first published on Campaign Work

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