The APG Creative Strategy Awards Shortlist 2009: Categories, Shortlisters and Judges

campaignlive.co.uk, Friday, 11 September 2009 12:00AM

INSPIRATION AWARDS
Best understanding of business
Best understanding of brands
Best understanding of consumers
Best understanding of channels
Best contribution to the theory and practice of planning
CRAFT AWARDS
Best use of numbers
Best use of research
Best creative brief or briefing
Best written paper
MISCELLANEOUS AWARDS
Best paper from an agency outside the UK (and where the work did not run
in the UK)
Best international paper (where the work ran in at least four countries)
Freshest thinking
Most progressive client
APG YOUNG TALENT AWARD

THE SHORTLISTERS
- Rachel Hatton, Chair of shortlisting panel, planning director, Bartle
Bogle Hegarty
- Joanna Bamford, Planning consultant.
- Louise Cook, Director, Holmes and Cook
- Jez Groom, Partner, Edwards Groom Saunders
- Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO
- Dan Ng, Worldwide strategy director, Ogilvy New York
- Ivan Pollard, Partner, Naked Communications
- Jim Thornton, Creative partner, Lord Plumpton
- Jon Tipple, Head of planning, McCann Erickson
- Dylan Williams, Head of strategy, Mother
THE JUDGES
- Guy Murphy, Chair of judges; Worldwide planning director, JWT
- Claire Beale, Editor, Campaign
- Neil Christie, Managing director, Wieden & Kennedy London
- Lucy Jameson, Global strategy director, DDB London
- Simon Clift, Chief marketing officer, Unilever
- Bill Griffin, Strategy partner, Rapier
- Derek Morris, Chairman and chief strategy officer, ZenithOptimedia
- John Owen, Planning partner, Dare
- Rory Sutherland, Vice-chairman, Ogilvy Group UK
- Matt Willifer, Chair of APG; Director, nDreams
- Axel Chaldecott, Global creative director TeamHSBC, JWT
- Rob Forshaw, Partner, Grand Union
APG YOUNG TALENT AWARD
- Gareth Goodall, Chair of judges, head of planning, Fallon

This article was first published on campaignlive.co.uk

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