Seven Seas rolls out women's supplements line

LONDON - Vitamin brand Seven Seas is targeting the growing women's supplements market with a range of products made for different life-stages.

Seven Seas
Seven Seas

The company said its Femibion offering is the UK's first supplements line specifically aimed at promoting ‘women's health and emotional well-being' throughout their lives. It includes products for women during pregnancy, moth­erhood and the menopause. 

Seven Seas claims that, although competitors such as Vitabiotics and Sanatogen offer vitamins for women, no other brand has launched such a comprehensive range.

‘Our vision is to reinvent the category, creating a complete solution for women's health, whatever their age and life-stage,' said Emma Firth, UK and international marketing manager at Seven Seas.

A spokeswoman added that, while women are more likely to take vitamins than men, few companies have rolled out female-specific brands.

The launch will be supported by a national TV campaign, created by TBWA\Hamburg, which will run from 12 October until 2 November.

Seven Seas is the leading vitamin and supplement brand in the UK, according to Mintel. This year, the brand was worth £83m, an held a 21% share of the market.

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