Lacoste plans footwear drive

Lacoste is to launch a programme of digital activity for its Strategic Trend footwear range.

The clothing brand has appointed digital agency Holler to create a microsite with animated content to showcase the line. Holler will also create point-of-sale materials and targeted online marketing, including blogging, around key launches.

Lacoste is planning a high-profile product roll-out starting later this autumn and running throughout 2010, in partnership with retailers, designers and artists.

Lacoste recently updated its packaging and point-of-sale materials through design agency Odd. The new look is intended to capture a sense of sport and movement.

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