Agencies line up for Qatar tourism brief
campaignlive.co.uk, Thursday, 24 September 2009 06:00AM
LONDON - The Qatar Tourism Authority, the organisation that promotes Qatar as a holiday destination, is on the hunt for an advertising agency.
The body has contacted a number of undisclosed agencies with a view to holding a pitch for the business.
It is understood that the board wants to promote Qatar to UK holidaymakers, focusing on the country's hot climate and its places of historical interest, such as the Al-Ghuwair Castle.
There is no current incumbent on the account. Instead, the authority has previously created its marketing campaigns in-house.
Last year, it was announced that the Qatar government was set to invest $17 billion in its tourism infrastructure over five years, in an effort to make the country more attractive to visitors.
A new international airport will open in the capital city of Doha in 2012, and there are also plans in place to increase the number of hotels in the country by 400 per cent by that date.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Senior Account Manager Dynamic New Alliances £30000.00 - £36000.00 per annum, City of London
- Junior Product Owner / Business Analyst - Mobile Digital Gurus £35000 - £40000 per annum + benefits, package etc, London
- Digital PM with CMS build exp Digital Gurus £40000 - £45000 per annum, London
- Marketing Executive Adam Recruitment £17000 - £22000 Per Annum DOE, Wilmslow
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity