Agency: Fallon London
campaignlive.co.uk, Friday, 18 September 2009 12:00AM
Cinema has been on a roll for the past couple of years and its Bigger Picture event for advertisers and agencies this week demonstrated this confidence. The medium had good stories to tell and the speakers, including representatives from 20th Century Fox and Odeon, found some strong content to show. We also like Digital Cinema Media's new From The Red Carpet concept that will run ahead of its ad reel during film screenings. DCM is searching for an advertiser to sponsor the slot, which could be a creative opportunity for one brand out there.
GRAZIA'S BIGGEST EVER ISSUE
We like to see the glossies bulking up for the winter. There's nothing more depressing (well, there might be a few things) than a woman's magazine that's as skinny as the models gracing its pages. Not so Grazia, which brings out its biggest ever issue since its launch this week, with 88 ad pages out of 196. The Bauer Media title contains the season's style trends, a heap of must-buys and "the truth" behind Kate Moss's meltdown at the GQ Awards. What more could you possibly need to know?
THE GOVERNMENT U-TURN ON PRODUCT PLACEMENT
The new culture secretary, Ben Bradshaw, is set to allow a relaxation on product placement in UK content on TV, a welcome U-turn from his predecessor, Andy Burnham. This should mean greater levels of funding for independent producers and broadcasters as well as good opportunities for advertisers. We can't wait to see real beer brands in the Rover's Return and Burberry all over The Bill.
TITAN'S NEW DIGITAL SCREENS
Titan's recent retreat from roadside formats seems to have provided it with greater resources to concentrate on its other out-of-home properties. This week, it unveiled a network of digital screens in shopping malls - the six-sheet launch follows a trial at London rail stations and more than 100 screens will be unveiled by the end of October at shopping malls across the UK, including Bluewater and Lakeside. High definition and greater flexibility for advertisers should create a strong impact.
AND ONE THING WE DON'T...
The death of Keith Floyd
Floyd had been one of our TV heroes ever since Floyd on Fish first aired in 1984, and his death seemed especially poignant as it was announced hours after the Channel 4 documentary about him on Monday night. As an inspiration to the modern generation of TV chefs, Floyd's contribution to TV should not be underestimated. Channel 4 should be especially grateful as dozens of "mini-me" Floyds now seem to fill its evening slots. As a broadcaster and entertainer, he will be missed.
This article was first published on campaignlive.co.uk