British Rail 'relax' by Saatchi & Saatchi

It all came together perfectly in this commercial which united the seemingly dissonant elements.

A chess-playing Hassidic Jew – a familiar touch from the eccentric but indulged director Tony Kaye – blended with a soundtrack of redneck blues, discovered by the then Saatchi & Saatchi senior creative Tim Mellors while on a shoot in Texas.

Beautifully shot in sepia monochrome, everything in the film combines to create a languorous mood.

Alas, the advertising failed to match the product with passengers complaining that the commercial bore little resemblance to their own experiences of travelling on BR.